Nupky is an Invention Factory

We help companies achieve the unique and novel,
through Industrial Design, Strategy and Technical Know-How.

 

Nupky is an Invention Factory

Our Designs

  • NSURE

    NSURE is the butler for your connected home.

  • Tingle – 2015

    Tingle brings the acoustic touch and feel to the digital music controller.

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    Pronounced as "tchk tchk", is a clip-on device that transforms any sport tool into a controller for an…

  • Little Devil

    Research project about the benefits of negative reinforcement for encouraging stress-relieving behavior. Concept acts as an excuse for non-smokers to…

  • Adaptive Light

    An intelligent system development using mental models. The process is applied to the context of a home environment with adaptive lighting.

  • Performance Heel

    A dynamic store-front window display for the United Nude flagship store in Amsterdam. It is a colour changing textile that…

More Projects

Our Skills

COMMUNICATING VALUE

Making others excited about your vision by communicating a consistent style, through all your mediums. Making your company’s voice something to love.

BRANDING, WEB DESIGN, VIDEO CONCEPT, PRINT/GRAPHIC DESIGN, COPYWRITING

 

 

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STRATEGY & DESIGN

Building a plan for how a product will continue to delight throughout it’s life- time and designing the experience that creates that connection for a user.

INDUSTRIAL DESIGN, DESIGN THINKING, USER EXPERIENCE (UX), USER INTERFACE (UI), 3D MODELLING, PRODUCT STRATEGY

 

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TECHNICAL KNOW-HOW

Code is the natural extension of our creativity; the multi-tool for our art. With that we tailor technology, with design in mind. Make people love your tech.

TECHNICAL PROTOTYPE, SOUND TECHNOLOGY, ELECTRONICS DEVELOPMENT, CREATIVE PROGRAMMING

 

 

 

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Our Activities

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Looking for innovative ideas?

If you are looking for a radical product or service innovation to give your company or startup a competitive edge, then we are excited to help you achieve your goals!

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Making something new?

Our goal is to make your customers excited about your business. We help you identify the core values of your product or service and distil your business into its most powerful form.

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Updating your product / service?

You want to run ahead of the competition so that your company is the example others strive to be. We help you walk that path, so you can innovate and push your business further.

Our Team

Rhys Duindam

Rhys Duindam

Founder & Industrial Designer
Nikola Djurendic

Nikola Djurendic

Co-founder - CTO
Mark Ijzerman

Mark Ijzerman

Sound Designer / Technologist
Hans de Penning

Hans de Penning

Programming & Mechanics
Frank Poort

Frank Poort

Electronics & Mechanics
Troy Reugebrink

Troy Reugebrink

Light & Interaction Designer
Wisse Trooster

Wisse Trooster

Product Design, Sales & PR
Quentin Peuling

Quentin Peuling

Graphic Design & Web

Our Process

1. Vision

We select a societally relevant issue, that matches your companies vision with our own to ensure the highest quality work.

2. Research with Design-thinking

From this issue, an in­ten­sive de­sign-re­search process is ap­plied. Many con­cepts are rig­or­ously probed for value and qual­ity with the fu­ture con­sumers.

3. Prove the Design

The most pow­er­ful de­sign is se­lected and a high qual­ity ex­pe­ri­en­tial pro­to­type is made to let your customers ex­pe­ri­ence it.

4. Make it Business Ready

We then alter the de­sign so that it care­fully con­sid­ers the mar­ket sit­u­a­tion, the tar­get users, their needs and lim­i­ta­tions.

5. Collaborate

We then work together with your company to make sure everyone involved becomes a proud spokesperson for the design to ensure that it merges suc­cess­fully.

 

6. Continuous Design

Nupky can re­main as cre­ative lead or advisor of the pro­ject. This en­sures that the de­sign val­ues are re­tained, even as your company grows.

Our Vision

We design to improve self-esteem through fun activity.

Someone who takes action, and changes the world, does so because they know why they are important. We believe that by encouraging people to see themselves in the right light, we will create a butterfly effect that will allow thousands of world-changers to blossom.

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