Making the manufacture process for IGBT chips easy to understand.
Prodrive Technologies is a company that has a passion for technology and is constantly striving to create better chips and electronics, whilst at the same time ensuring the result will be cost-effective for their clients.
At a consumer fair they needed to quickly explain the rather complex manufacture process behind the creation of their custom made IGBT chips.
Through an iterative storyboarding and editing process, it was clear that the best way to explain this detailed process, in a simple way, would be through an animation that walked viewers through the manufacture, without too much extra chaos in the video. It was also important that the animation was consistent with the branding and voice of Prodrive. The result can be seen above.