UP Core

UP Core

A tiny computer casing which required up to 38 components to be held together by using only 4 hidden screws.

Up Core is worlds smallest hybrid between a single board computer (SBC) and a computer on module (COM). In other words: A post-it size industrial computer that can be stacked to increase its computing potential. I designed a sleek and technically clever casing to facilitate its unique modular approach.

Industrial / Product design
Mechanical Engineering
3D design + Visualization
Project management

One, two, three… four

Screw stand-offs in between the circuit boards bind together each modular case into an integrated casing. This approach means that only 4 screws are needed to connect up to 3 modular casings together.

Maker Modular

UP Core is open source by nature. All circuitboard developers or makers are encouraged to design their own expansions for the UP Core, and then request space for ports in their casing design. It is because of this maker community that the modular approach was taken.

Programming the world’s smallest single board computer to pitch its own Kickstarter.

We twisted the classic Kickstarter approach by programming the technology to communicate its own sales pitch. UP Core was the ‘presenter’ and the ‘motor’ behind the entire installation video. The result? A highly successful campaign! After achieving their Kickstarter goal in under 6 hours, the pledges kept coming and they exceeded their goal by five times the amount!



Concept Development
Video & Animation
Mechanical Design & Construction

Play on your strengths

UP Core is the smallest QuadCore x86 single board computer on the market. It is smaller than a post-it note, and also powerful enough to run Windows 10 Professional.

UP needed to draw attention to this technical achievement. So for this project, we decided to let the UP Core ‘do the talking’ in the Kickstarter pitch.

And.. Action!

The installation consisted of a frame and motor which, under the control of UP Core, guided a 17 meter long printed roll of paper from start to finish while UP Core ‘stood’ in front of it. The visuals on this roll acted as the presentation materials and were carefully designed to align in perfect isometric view with the UP Core, which was standing in-front of it.