Brandcycling

Brandcycling

Designing a sustainable, yet branded packaging solution for disposables.

Large companies often publish a lot of magazines and flyers (and other media) that show their brand and identity. What if we collect these already branded materials and re-use them for packaging and disposable products from the same company? This reduces the amount of waste and changes the life of products from a lifespan to a life-cycle.

CLIENT: Undisclosed

AGENCY: OOOH studio

MY SCOPE – DESIGN DIRECTOR
–¬†Strategic Product Design
– Packaging Design
– Branding Strategy
–¬†Graphic design

Brandcycling

When creating a life-cycle for packaging, shopping bags and disposables, it is important to keep the personality and values of the company in the product. Our solution used old branded paper elements as materials for their next disposable, bag or packaging.

 

 

 

Very Environmental Products

A new problem arises, however. How can we stimulate customers to return these branded materials?

This is achieved through a loyalty system we call VEP (a.k.a. Very Environmental Products). When customers return branded materials to the company, they receive VEP points. These VEP points can be used to purchase limited edition products, otherwise not available for general sale. This rewards upcycling with exclusive pride items.