A tiny computer casing which required up to 38 components to be held together by using only 4 hidden screws.
Up Core is worlds smallest hybrid between a single board computer (SBC) and a computer on module (COM). In other words: A post-it size industrial computer that can be stacked to increase its computing potential. I designed a sleek and technically clever casing to facilitate its unique modular approach.
CLIENT: UP / AAEON (an ASUS Company)
AGENCY: OOOH studio & DJVDTU
– Undisclosed – Engineering for Manufacture
– OOOH studio – 3D Visualizations & Electronics Programming
MY SCOPE – DESIGN DIRECTOR
Industrial / Product design
3D CAD Modelling
Video Editing & Production
Identity & Function
UP targeted professional makers for their newest product. These users are likely to come in regular contact with industrial machinery and highly-engineered tools. Therefore the design language aimed to achieve a sturdy yet sleek image to match this lifestyle.
Pitching its own Kickstarter.
We chose a different route than the classic Kickstarter approach, by programming the technology to communicate its own sales pitch. UP Core was the ‘presenter’.
The result? A highly successful campaign! After achieving their Kickstarter goal in under 6 hours, the pledges kept com- ing and they exceeded their goal by five times the amount!
CHECK OUT THEIR KICKSTARTER CAMPAIGN
The video is a film about an installation which, under the control of the UP Core, guides a 17 meter long printed roll of paper from start to finish whilst UP Core ‘stands’ in front of it. The visuals on this roll acted as the presentation materials and were designed to align in perfect isometric view with the UP Core, which was standing in-front of it.